Privacy
LifeCard exists to help you send something personal through the mail. That means we hold some personal things for you — names, addresses, photos, videos. This page says what we keep, who sees it, and how to remove it, in plain language.
What we store
Only what the product needs to work:
- Your account. Your name, email address (or Apple ID relay address if you sign in with Apple), and your sign-in credentials. We never see your password if you use Sign in with Apple.
- People and dates. The names, relationships, mailing addresses, email addresses or phone numbers (if you add them), and important dates (birthdays, anniversaries, holidays) you add for the people you send cards to.
- Contacts you choose. The iPhone app asks for Contacts access only when you tap Import Contacts. We save only the contacts you pick (name, postal address, and birthday if present — no phone numbers, emails, or contact photos), never your whole address book.
- Photos. The photos you upload for a card or for the AI Photo Studio, and the portraits the studio produces from them.
- Videos. The videos you record or upload for a card, plus a transcoded copy for playback and, if enabled, generated captions.
- Cards and messages. The designs you choose, the headlines and messages you write, and the print-ready file for each card.
- Delivery and engagement events. When a card was printed, handed to USPS, delivered, when its QR was scanned, and when the video was watched — so you can see the card landed.
- Purchases. What you bought and when, and the number of LifeCards remaining. We do not store card numbers (see Payments).
- Addresses your guests send you. If you share an address link, each guest who opens it types their own name, how they like to be greeted, and mailing address, plus an email or phone number only if they choose to. That goes to your guest list and nowhere else.
- RSVP replies. When a guest answers an invitation from its QR page, we store their answer (yes, no, or maybe), party size, and anything they add — a meal choice, dietary notes, a song request, or a note to you — so you can see it on your Replies page.
- Device and diagnostics. A push-notification token if you allow reminders, your time zone (so reminders arrive at a sensible hour), and error logs when something breaks.
Videos are private-link only
Every video is behind an unguessable private link printed as a QR code on the back of the card. Anyone with that link can watch the video — it is not listed, searchable, or indexed anywhere, and playback links are signed and expire. Recipients do not need an account. The recipient page sets no advertising cookies and runs no third-party analytics; the only identifier is a random value kept in the viewer’s own browser so we can count a scan once.
You can remove a video at any time from the card in the app, or from its order on the web. The card’s page stops showing the video immediately and the video is deleted from our video host; the page itself stays up, so your message, the event details and RSVP keep working. For a group invitation you can remove the video from one guest’s card or from every card at once; it is deleted once no card shows it. Otherwise a card’s video is deleted 12 months after the card is delivered — or, if delivery is never confirmed, 12 months after its mail date plus 30 days. A video you upload but never send is deleted after 30 days (unless it is still in a draft you are working on), and the video on a card you canceled before it was mailed is deleted 30 days after you canceled. Deleting your account deletes all of your videos.
Who sees your information
- Our printing and mailing partners receive the recipient’s name and mailing address, your return address, and the card artwork — the minimum needed to print, stamp, and mail the card. They are not permitted to use it for anything else.
- Payments are processed by Stripe. Card details go directly to them; we receive a confirmation and the last four digits.
- AI portraits are generated by an AI image provider under contract. Your photos are sent to produce the portrait and are not used to train their models.
- Address verification checks the mailing address you entered against postal records so cards don’t go astray.
- Push notifications are delivered through OneSignal; it receives your device’s push token and the text of the reminder. Turning notifications off stops them.
- Infrastructure providers host our database, media storage, and video streaming.
We share information with these providers only to provide LifeCard to you. We do not otherwise share it, and we will disclose it to authorities only when the law requires.
Your guests and recipients
When you add someone, share an address link, or send an invitation, we hold that person’s details for you — to print and mail your cards and to show you their replies. We never email, text, or mail them anything on our own, and we never add them to a list. Only you can see a guest’s address or reply. A guest who wants their details removed can ask the host, or email us and we will remove them.
We do not sell your data
We do not sell or rent your information, your recipients’ information, your photos, or your videos to anyone, and we do not use them for advertising. The people you send cards to are your people, not our mailing list — we never contact them.
AI-generated images
Portraits made in the AI Photo Studio are labeled “AI Generated” on screen and on the printed card, and the print file carries a machine-readable marker saying the same. Only you decide whether to use one.
Deleting your information
You can delete individual people, photos, videos, and cards at any time inside the app. To delete your entire account: in the iPhone app, go to Profile → Settings → Privacy → Delete my account; on the web, go to Account → Delete account in the web app. Deleting your account removes your people, photos, videos, drafts, and reminders within 30 days. We keep purchase records for as long as tax and accounting law requires, and cards that are already printed cannot be recalled from the mail.
If you can’t get into the app, email support@lifecard.app from the address on your account and we will do it for you.
Children
LifeCard is for adults. We do not knowingly create accounts for anyone under 16. Photos and videos of your family, including children, are yours; we store them only to make and deliver your cards.
Where your information lives
Our servers are in the United States. If you use LifeCard from elsewhere, your information is transferred to and processed in the United States.
Your choices and rights
- Turn reminders off at any time in the app or in your phone’s notification settings.
- Ask us for a copy of the information we hold about you, or ask us to correct or delete it, by emailing support@lifecard.app.
- Depending on where you live, you may have additional rights under laws such as the CCPA or GDPR; we honor them regardless of where you are.
Changes
If we change this page in a way that matters, we will tell you in the app before it takes effect.
Who we are
LifeCard is responsible for the information described on this page. Our company details will be listed here.
Contact
Questions about privacy: support@lifecard.app.